The competition is tough on Simuland, and you must make known your products to the general public if you want to see your sales take off. This requires that your products are known by potential customers. The publicity will help you target new customers and new markets. The shelves of specialty shops will be full of your products, but they should be well placed on the shelves for customers to be bought. Between two identical products, if there is one that customers know and another which they have never heard of, their choice will be made soon.

Research and development can differentiate your products from your competitors products. If you do not invest in R&D, maybe you can take survive a few laps. But after, buyers would prefer to look to new products more "high tech" as yours, and you could then put the key under the door (that means bankrupcy).

Research and development differentiates you from competitors, but if they copy you, your lead will only be short-lived. It is therefore important to protect your advances in R&D with patents. The number of patents to protect level N of R&D is N patents. Which means it gets more and more expensive the higher the R&D levels go. The cost of filing a patent with also its maintenance is: $.